Hot Topic - Social Media Political correctness or not?
I attended a webinar recently from Homes.com featuring a Top Producing REALTOR from the South. It was interesting because the speaker talked about how to present ourselves online. You know, the "Do's & Don'ts" we've been taught for years; Don't speak on politics or religion. Anything that would cause a potential buyer or seller to not want to work with you. Being oh so careful not to offend the pubic. The public that we desperately need in our industry. Funny thing was it was not what I was expecting. The speaker said it was okay to break "The Rules" when marketing yourself online. Don't do what everyone else does like post Just Listed, Just SOLD and yet again, your 8th Closing that month. Whaaa?.. What did she suggest we do?
As fate would have it, for weeks now I have seen agents post negative comments about co-associates, lenders and builders. I've seen everything from actually naming out the individual and or company, to re-posting of horrible listing photos, to down right flagrant cursing over a builder and or another realtor. It made be gasp and cringe to see another agent be so brazen and crass so publicly. Wow! How can that be right? Wasn't he or she afraid to offend someone?
Apparently this speaker said it was okay to be different. Forget what your first Broker told you and dare to show to the world your opinion. Break the rules and go ahead and talk politics, preach your religion and don't be afraid to show your back bone! It was stated that , "...so what if you offended a certain group." You would find out sooner or later that you could work together or not. Buyers and sellers stalk us anyway so why not stick out from the crowd. "People work with people like them!" Well, in my experience, I have worked with a lot of people NOT like me, hhmmmm?? I am not so sure going full blown Rogue realtor is the path either. What about the age of Professionalism, honor and manners? Do we too have to "go with the flow" and be so insensitive to one another? Aren't we all a little imperfect now and then? I can write a book on how many times I have been a little air heady, forgetful or desperate to get a photo before bad weather or between commission checks. I can remember being so unaware that a peer was dealing with a sick child or a dieing parent. Are we so selfish and lacking in empathy that there are things possibly going on in the other person's world? Maybe he or she was simply having a bad day. I realize I come from a generation where one was taught not to "air your dirty laundry". My Mom would say to we kids rushing out the door, "Remember who you are."
I don't know, what do you think? Is it worth it to you, to your business, to be so only connected by our common threads of similarities that you risk loosing the gifts between our differences?
Author:Melissa Dills Phone: 904-377-4270 Dated: March 18th 2017 Views: 413 About Melissa: ...
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